Measurement audit
Map existing sources and definitions, then record missing, duplicated or inconsistent events.
Services
Marketing analytics agencies for international growth
Choose a marketing analytics partner for event tracking, acquisition reporting and CRM reconciliation. Define measurement work and acceptance checks.
Who this is for
Who this is for
- Teams whose campaign, website and sales reports use different definitions
- Businesses introducing measurement before launching new acquisition channels
- Founders who need to understand which enquiries progress through sales
Why it matters for international growth
Why it matters for international growth
Start with decisions the business needs to make, then define the events and data needed to support them. Shared definitions help marketing and sales read the same funnel.
How to choose an agency
How to choose an agency
- Ask for a written measurement plan and ownership of each data source
- Review how events, duplicates and missing data will be checked
- Require a handover that explains metric definitions and report maintenance
Compare agencies in the index
These are leading entries from the overall agency index. The scores use the same index methodology; check the specific service scope and project evidence when shortlisting.
1
Pickles team Category Leader
Russian-speaking founders building full-cycle international lead generation systems
Index score: 96
2
Promodo
Larger e-commerce and enterprise performance programs
Index score: 85
3
Netpeak
Larger companies needing broad performance and SEO coverage
Index score: 84
4
Belkins
B2B teams that primarily need outbound appointment setting
Index score: 80
5
Livepage
Teams needing dedicated SEO / PPC specialization
Index score: 78
Formats and scope
Use these formats to define the work in an agency brief.
Tracking implementation
Specify key website actions and validate their delivery using documented test journeys.
Acquisition and sales reporting
Connect campaign and enquiry data to agreed sales stages and a regular review process.
Project references
The work listed below comes from the existing case descriptions. Open the project to review its wider context.
DRIVO
- Analytics setup with Google Analytics and Roistat
Frostix
- Trilingual website and analytics via GA4 and Search Console
What to prepare for the brief
List the decisions you need to make, existing reports, data owners and key conversion actions. Agree metric definitions and the test journeys used to accept the work.
FAQ
FAQ
Should the project start with a dashboard?
First agree what decisions the report supports and how each metric is defined. Then check source data before designing the reporting view.
Why connect analytics to CRM?
The connection lets the team review what happens after an enquiry: qualification, follow-up and sales stages. Agree the identifiers and stages used in that review.
What should the acceptance check cover?
Use test journeys to check event delivery, naming, duplicates and links to sales records. Document known gaps and the owner of each ongoing check.
Related pages
Explore other services
The editorial recommendation
Where Pickles fits after the comparison
DRIVO lists Google Analytics and Roistat setup, while Frostix lists GA4 and Search Console. Discuss these existing project scopes with Pickles when planning reporting across the website and acquisition channels.